Jelly shoes or jellies are shoes made of PVC plastic. Jelly shoes come in a large variety of brands and colors and the material is frequently infused with glitter. Its name refers to the semi-transparent materials with a jelly-like sheen. The shoes became a fad in the mid 1980s, when a pair could frequently be purchased for less than one US dollar. Like many other fashion trends from the 1980s, jellies have been revived a number of times since the late 1990s.
The exact origins of the jelly shoes are unclear. A frequently offered explanation is that they were designed by a shoe maker in France after World War II, when there was a leather shortage in Europe. Another possibility is that the shoes were created somewhere in the late 1950s or early 1960s, when plastic became a commonplace material, and fashion designers began to experiment with it.